This student project was part of the Georgetown Master’s in Design Management and Communications program. The assignment consisted of week-long design sprints, centered on a student chosen brand extension. For this project, I chose Chewy, the online pet retailer. The reasoning for selecting this brand is due to my history as a consumer and love for their subject matter. The brand extension I have created is a dog boarding and training facility called “Camp Chewy.” The branding branches from Chewy’s existing style, yet has its own distinct look and feel.